AI start-up Perplexity has announced that it is building an agentic browser that could possibly disrupt Google’s search dominance. Other than calling the browser Comet, CEO Aravind Srinivas has not shared any specific details about the browser so far.
Currently, Google dominates the browser market and no other big tech firm has been able to dent that domination. Microsoft attempted clawing back some share in the market with its Bing browser, but could not have that impact.
It will be interesting to watch how Perplexity’s Comet might rival Google’s Chrome browser and, in a way, alter the SEO/SEM market. If the startup tastes early success with wider adoption, it could well be the starting point for a shift in browser market dynamics.
