
BYD Expands Into Europe with Launch of Premium Denza Brand
“It will anticipate tech features that will later appear on BYD brand cars,” he said after the presentation at Milan’s Design Week, also attended by Executive Vice-President Stella Li. BYD in 2024 had a 2.8% share of the European EV market, after introducing hybrid vehicles to help expand its reach. Denza sales in the region…